Private Presentation
9R Studios — Creative Studio for Digital Brand Experiences
We are 9R Studios — a creative agency founded by Lukas Neunhoeffer and Till Röbling. Based in Erlangen, Germany. We specialize in branding, CGI, animation, VFX, and web development. Not a full-service agency with 200 employees. A sharp, focused team with a strong network of specialists — including our production partner Die Projekthelden, with 20+ years in retail installations and POS production.
We act as creative directors. We concept, design, visualize, and build digital experiences. When a project needs physical production, we bring in the right people. The result: big agency output, independent studio mindset.
Digital promotion assets for UNO Zero and UNO Games — designed for YouTube and Amazon Prime. 70% watch-through rate on a skippable ad format. Netflix Pause Ads that turn a moment of stillness into brand impact. Plus: the "Raclette" New Year's Eve campaign — a bold creative concept that proved fresh ideas drive real results.
Mattel doesn't just need assets. They need ideas that perform. That's why they work with us.
Working with Mattel means understanding brand guidelines at scale, delivering assets that work across global platforms, and bringing creative ideas that surprise — even a client that's seen it all.
From digital campaigns to offline branding strategy, we know how the toy industry moves.
A digital promotion asset for Mercedes-Benz Instagram, created for World Pokémon Day. The concept: bringing the iconic starter Pokémon into the Mercedes world. The result: the best performing video on the Mercedes-Benz channel in six months.
When a brand like Mercedes trusts you with a cultural moment, you don't play it safe. You deliver something that stops the scroll.
Impressions generated across 3 years of festival campaigns
Two festival brands, built from scratch. We created the full CI — logo, brand colors, typography — and built hive-festival.de and ferra-festival.de from the ground up. Not just pages — immersive digital experiences designed to sell tickets.
On top of that: an ongoing content engine of mixed-media reels combining 2D and 3D animation. Every frame engineered to announce artists, move crowds, and sell out shows.
Full social media campaign for DerTour's Black November push. Real film production combined with CGI and VFX integration — delivered in partnership with our production network. High-impact digital assets designed to cut through the noise during the busiest sales season of the year.
This project shows what we can do when we bring our full network together: creative direction, film production, post-production, and delivery — all managed by 9R.
Three pillars. One studio. No Your vision.
We build complete visual identities from the ground up — logo, styleguide, imagery, and brand guidelines that work across every touchpoint. For SayTV, we rebranded their entire presence. For QuintaSportsGroup, we created a visual system sharp enough to stand next to Premier League branding. We also develop physical products — like Wertwuchs, a didactic board game from concept to CNC-ready production.
Cinematic production quality for music, brands, and entertainment. We build hyper-realistic 3D characters, full sci-fi environments, and motion content that performs on every platform.
State-of-the-art web development that goes beyond templates. Interactive elements, mixed-media integration, and platforms built for performance. Our work for QuintaSportsGroup is a benchmark for what modern sports branding looks like online.
Our network partner for retail, POS, and spatial brand experiences.
Die Projekthelden bring 20+ years of experience in physical brand production — from premium window displays to large-scale retail installations and trade fair builds. 3,000m² of production space. 40+ specialists. Clients like KaDeWe, Breuninger, ASICS, Lacoste, Puma, and Adidas.
Together, we cover the full spectrum: 9R Studios handles creative direction, digital content, visualizations, and interactive applications. Die Projekthelden handle production, construction, and on-site installation. One team. Digital + Physical. No gaps.
SELECTED PROJECTS — DIE PROJEKTHELDEN




























Whether it's a first conversation or a concrete project — we're looking forward to hearing from you.
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